Hiring a makeup artist (MUA) is a critical part of your portrait session. Makeup for photography is entirely different from everyday use. Because of the powerful lights, you need more makeup for photography and just adding more won't work. A MUA will have the right products to do the job. No one can do their own makeup as well as a professional makeup artist, if you want to look your best. It's also an opportunity to learn a few tricks of the trade. Every time a client has hired a makeup artist, they always tell me about something they learned. As a Tampa based photographer, MUA make my job easier as I spend less time retouching.
If you have never worked with a makeup artist, I highly suggest that you hire one for your next photo shoot or portrait session. It will take your images to the next level.